Resources: 100th Anniversary Events & Promotions

 In general, there are 3 ways to engage in the celebration: 

• Community (All): Click here to submit memories or your favorite hidden gem in Lake Elmo!
• Organizations/Businesses: Submit an event in September to celebrate 100 years (go to the bottom of the page)
• Businesses: Highlight a special product/service and give back to the Lake Elmo community

Connect Lake Elmo will primarily leverage social media and The Fresh (The City of Lake Elmo's weekly newsletter) as regular communication vehicles. We will maintain the events calendar and post details about specific events the week before, so please make sure to include pictures in your form!

• General social media posts will begin mid-August for the broader community, initiated by Connect Lake Elmo. We will link to our Events Calendar which will include a high-level description of all submitted events, and a link to more information (hosted on your social media page(s) / website. This way, if details change, community members will ultimately link to the information you manage. Please make sure to include links and photos when you submit your form!
• Ideally, businesses/organizations will submit events and promotions by the end of August. NOTE:  All submissions will be reviewed and posted within 2-5 business days.  
• Please share this fun collaboration with other businesses and organizations. 

Role of Connect Lake Elmo

• For the 100th Anniversary Celebration, Connect Lake Elmo (CLE) led the branding and overall structure for the month-long celebration. While our group is not hosting a specific event, we are supporting the City of Lake Elmo, various businesses and organizations, with a centralized calendar and marketing strategy. 
• If you have questions about any of the specific events, please contact that organization directly.
• Connect Lake Elmo is run completely by a volunteer Board/Leadership Committee and donations from local businesses help fund basic expenses such as website hosting and general supplies for our signature events (4th of July / Light Up Lake Elmo). If you are interested in supporting our community events and online resources (calendar of events, list of businesses, Community Spotlights, etc.), we are appreciative of donations in any amount. Donate to Connect Lake Elmo. 

Promoting the Anniversary Event in September

• Connect Lake Elmo will primarily leverage social media and The Fresh (The City of Lake Elmo's weekly newsletter) as regular communication vehicles. We will maintain the master calendar of events on our website and highlight details about specific events on social media the week before, so please make sure to include pictures in your form!
• Additionally, we have partnered with City of Lake Elmo to promote the month-long festivities, as well as the Centennial Street Dance & Celebration on Sept 13 (hosted by the City) to local magazines and newspapers. 
• A shoutout to Lake Elmo Bank for featuring the anniversary celebration on the backside of their mailers in August. 
• Posters will be printed posted around Lake Elmo with information about the celebration and a QR code / website. If you would like a poster for your business/organization, please email connectlakeelmo@gmail.com.
• You! We are relying on our community to spread the word and make this event the best it can be! Consider adding your event/promotion to your website, social media accounts, and create a FB event. Leverage the tools below to help keep the brand consistent and please help us promote this special occasion! THANK YOU!

Questions? Please email connectlakeelmo@gmail.com